Pretty Damn Epic

Taylor Swift is preparing for the release of her 4th studio album – Red - on October 22nd! Serving as the official follow-up to 2010′s internationally acclaimed Speak Now, Red promises to satisfy Swift fans around the world with sixteen new tracks (excluding bonus material) and sees Swift break from her traditionally country style through a couple of interesting collaborations, including one with 2012 breakout star Ed Sheeran (“The A-Team”, “Drunk”, “Small Bump”). What I’d like to share with you today is the lead single from the project; a song aptly titled “We Are Never Ever Getting Back Together”. Produced by Max Martin and Shellback, the song is the most commercial sound we’ve heard from her since her collaboration with B.o.B (“Both of Us”) and critics and fans, while appreciating the track, do draw many references and similarities to some of the earlier work from Avril Lavigne upon first listen. I don’t necessarily see this as a problem, and while not your average Taylor Swift fan, I am a fan of the song and like the direction this album seems to be going in and I hope we will be seeing a move from a more country-style project to one that could crossover into international Top 40 territories too. Time to tap into the few markets left untapped, I think.

“We Are Never Ever Getting Back Together” has topped Lady Gaga‘s “Born This Way” as the fastest selling digital single ever and while debuting outside the Top 70 on the Billboard Hot 100 a short while after release, it looks very likely that she will be holding the top spot on the chart come this Thursday. The song reached #1 on iTunes just 50 minutes after release so I can’t say that this comes as a shock to me. Be sure to keep an eye out for more from her upcoming album and be sure to download your copy of the song via iTunes if you like what you hear.

What do you think about the new Taylor Swift single?

This entry was posted on August 20, 2012 at 3:00 pm and is filed under Music with tags Avril Lavigne, B.o.B, Ed Sheeran, Lady Gaga, Max Martin, Shellback, Taylor Swift. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.